HE
Sir Alan Collins drawing out the
lucky winners! |
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| We engaged Podium Asia to conduct a consumer research and here are some interesting findings unveiled: |
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BTP audiences are die-hard theatre fans - 79% attend at least 4 times a year |
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with 54% stating “as often as possible”. |
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BTP audiences travel frequently - the average attendee takes 7 leisure trips |
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and 5 business trips per year. |
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The average income of the household of a BTP audience is S$18,180 per |
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month which represents more than twice Singapore's average monthly
household income. |
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BTP lover belongs to an affluent household; mostly own a car, have more |
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than one bank account and travel extensively beyond Asia. |
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Comedy is - and would be the biggest draw for BTP audiences. |
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BTP offers a great experience for the theatre lover and a significant number |
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of respondents are open to non-British plays. |
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| Survey source: Podium Asia Pte. Ltd. |
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